Cribs account for 26% of sales, space
Staff -- Kids Today, 10/1/2006
About one-fourth of selling space in kids specialty stores is devoted to cribs according to Kids Today's exclusive survey of specialty retailers. Retailers also report cribs are among the most profitable of the products they sell. With a median best-selling price point of $475, they are one of the highest-ticket items sold in kids specialty stores.
Cribs and other furniture made up 55% of sales in 2005 according to stores reporting to Kids Today. This year retailers are expecting 58% of their sales to come from cribs and other furniture. They're also projecting a slight increase in the percentage of sales coming from decorative accessories.
Toys, as a percentage of total sales, are expected to decline slightly this year. Ironically, plush toys reportedly turn in one of the best profit margins.
Retailers anticipate apparel, as a percentage of total sales, to have the largest decline this year. Less than one-half of the retailers surveyed carry any apparel products, and among those who carry the category, clothing for infants to 24 months and layettes are the most prevalent.
Retailers carry products for these age ranges
| Medians | |
| $20 or less | |
| Developmental toys | $20 |
| Plush toys | 20 |
| Photo frames | 20 |
| $21–$50 | |
| Layettes | 30 |
| $51–$100 | |
| Area rugs | 90 |
| Lamps/lighting | 55 |
| $101–$150 | |
| Crib mattresses | 129 |
| $151–$200 | |
| Bedding sets | 200 |
| Strollers | 200 |
| Play tables, chairs | 170 |
| Highchairs | 170 |
| $201–$300 | |
| Car seats | 250 |
| $301 or more | |
| Dressers/chests | 500 |
| Cribs | 475 |
| Glider rockers | 425 |
|
