Gear sales to rise 43.3% by 2012
By Daphne Garland-McLean -- Kids Today, 3/1/2008
With more technical innovations and increased safety standards, statisticians at New York-based Easy Analytic Software Inc. project robust sales increases for infant gear sales over the next five years. In 2012 they project gear sales will reach $2.32 billion, up from $1.62 billion in 2007, a 43.3% increase.
Of the 18 states expected to exceed the national average, Nevada tops the list with an expected 59.4% sales increase between 2007 and 2012. In all, 10 states in the West, seven in the South and one in the Northeast are projected to grow their infant equipment sales faster than the national average.
Both the South and the West are expected to post 46.2% sales gains in the next five years, but the South continues to be the market share leader because of its larger population. Sales of gear are expected to grow by 39.9% in the Midwest and only 38% in the Northeast.
The metro area with the fastest sales growth projected for the period is Palm Coast, Fla. where gear sales are expected to increase by a whopping 86%. Other metro areas EASI statisticians project to have huge increases in gear sales include St. George, Utah, at 70.9%, The Villages, Fla., at 70%, Pahrump, Nev., at 66.5% and Heber, Utah, at 66.2%.
| State | 2007 estimated | 2012 projected | % change |
| in millions | |||
| Alabama | 24.8 | 35.0 | 41.3% |
| Alaska | 3.7 | 5.3 | 44.4% |
| Arizona | 33.0 | 51.8 | 57.1% |
| Arkansas | 14.9 | 21.3 | 42.8% |
| California | 183.7 | 263.2 | 43.2% |
| Colorado | 27.5 | 40.4 | 46.9% |
| Connecticut | 19.9 | 27.7 | 38.9% |
| Delaware | 4.8 | 7.0 | 46.1% |
| District of Columbia | 3.5 | 4.5 | 31.1% |
| Florida | 98.8 | 148.3 | 50.1% |
| Georgia | 51.0 | 76.2 | 49.4% |
| Hawaii | 6.3 | 9.1 | 45.2% |
| Idaho | 7.8 | 11.7 | 51.0% |
| Illinois | 69.6 | 97.5 | 40.1% |
| Indiana | 35.1 | 49.8 | 41.8% |
| Iowa | 16.6 | 23.1 | 39.8% |
| Kansas | 15.4 | 21.7 | 40.5% |
| Kentucky | 23.0 | 32.5 | 41.6% |
| Louisiana | 21.8 | 30.7 | 40.4% |
| Maine | 7.4 | 10.3 | 39.9% |
| Maryland | 31.6 | 44.8 | 41.4% |
| Massachusetts | 36.4 | 49.7 | 36.5% |
| Michigan | 55.6 | 76.8 | 38.1% |
| Minnesota | 29.4 | 41.8 | 42.0% |
| Mississippi | 14.6 | 20.7 | 41.6% |
| Missouri | 32.2 | 45.5 | 41.2% |
| Montana | 5.1 | 7.3 | 42.6% |
| Nebraska | 9.8 | 13.9 | 41.5% |
| Nevada | 13.8 | 22.0 | 59.4% |
| New Hampshire | 7.6 | 10.8 | 42.6% |
| New Jersey | 47.7 | 66.5 | 39.4% |
| New Mexico | 10.0 | 14.5 | 45.6% |
| New York | 101.5 | 138.5 | 36.4% |
| North Carolina | 49.5 | 73.2 | 47.8% |
| North Dakota | 3.5 | 4.8 | 37.1% |
| Ohio | 63.7 | 87.8 | 37.8% |
| Oklahoma | 19.2 | 27.2 | 41.3% |
| Oregon | 20.4 | 29.6 | 45.5% |
| Pennsylvania | 67.6 | 93.7 | 38.6% |
| Rhode Island | 5.8 | 7.9 | 36.7% |
| South Carolina | 23.4 | 34.1 | 45.9% |
| South Dakota | 4.2 | 5.9 | 41.5% |
| Tennessee | 33.2 | 47.8 | 43.9% |
| Texas | 122.8 | 183.7 | 49.7% |
| Utah | 12.6 | 18.7 | 49.2% |
| Vermont | 3.5 | 4.9 | 38.8% |
| Virginia | 43.5 | 62.6 | 43.9% |
| Washington | 36.0 | 52.6 | 45.9% |
| West Virginia | 9.6 | 13.3 | 37.8% |
| Wisconsin | 31.1 | 44.0 | 41.2% |
| Wyoming | 2.9 | 4.1 | 42.4% |
| Total | 1,616.3 | 2,315.6 | 43.3% |
| States in bold are expected to exceed the national average in sales growth. Source: Easy Analytic Software Inc. and Kids Today market research |
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