JCPenney launches Simply Green
From Home Textiles Today -- Kids Today, 3/20/2008 9:16:00 AM
Department store operator JCPenney has initiated Simply Green, a set of eco-friendly packaging and presentation graphics and definitions to assist shoppers in their decision-making on JCP private label merchandise.
Working with eco-celeb Danny Seo, JCPenney has conceived three levels of eco-designation within the Simply Green system:
Organic: made from at least 70% raw materials such as organic cotton or linen, which have been grown without chemical fertilizers or pesticides
Renewable: made from at least 25% renewable materials such as bamboo, Sorona, Ingeo, soy, capiz shells or wood that comes from certified, well-managed forests. These materials are replenished by natural processes at a rate comparable to or faster than their rate of consumption.
Recycled: contain at least 25% recycled materials, such as recycled cotton, recycled glass (home products), and recycled polyester made from soda bottles. All of the materials help reduce the amount of waste sent to landfills.
