Lea Inds. launches cribs
-- Kids Today, 4/9/2008 9:02:00 AM
AT THE MARKET – Lea Inds. has entered the infant business this market by adding convertible cribs to several of its most popular youth collections including Spring Garden, My Style, Deer Run and Austin.
The Spring Garden crib is available in white, pink and yellow and a metal crib rounds out the offering. The My Style crib is offered in green, white, black, maple and cherry, and Deer Run and Austin cribs are offered in the wood finishes corresponding to those collections.
“Our customers had asked for cribs, so we decided to add them to best selling collections,” said Chris Phillips, Lea’s creative director. “With the cribs and our new Lea Elite, we now truly have products from crib to college and beyond.”
The company also has added a changing table top to its list of SKUs. The top accommodates existing dressers in each collection.
Lea Inds. is showing here in the International Home Furnishings Center, C-934.
