Youth bedroom sales to grow 23.5% by 2012
-- Kids Today, 4/1/2008
Consumer spending for youth bedroom is poised to grow by 23.5% between 2007 and 2012, according to projections by New York-based Easy Analytic Software Inc. Sales will reach $6.3 billion in 2012 if EASI's projections hold, up from an estimated $5.1 billion last year.
It's important to note that EASI's projections are based on demographic changes (migration patterns, birth rates, etc.) and do not take into account economic factors such as the current housing and credit situation.
As with most other furniture products, the greatest growth is projected for Western and Southern states. The slowest growth is projected for the Northeast.
Of the 42 metropolitan areas expected to grow youth bedroom sales by more than 33%, 19 are in the West and 23 are in the South.
Fast-growing sales opportunities are even more concentrated in the South, according to EASI.
Their models show that of the Southern 23 metros expected to increase youth bedroom sales by more than one-third by 2012, nine are in Florida, led by Palm Coast (60.3%), The Villages (46.5%) and Cape Coral-Fort Myers (42.0%). The first two are smaller metros, with core populations between 10,000 to 50,000; the third, Cape Coral-Fort Myers, is a large metro with a core population over 50,000.
North Carolina is home to another five of these fast-growing metros. The top three, Raleigh-Cary (38.3%), Wilmington (35.1%), and Charlotte-Gastonia-Concord, which spills into South Carolina (35.1%) are all large metropolitan areas.
Opportunities are more dispersed in the West. Of the 19 metros expected to grow by more than 33%, four are in Arizona, led by greater Phoenix (38.3%); three are in Utah, led by St. George (48.1%); four are in California, led by Riverside-San Bernadino-Ontario (37.3%); two each are in Idaho, Nevada and Oregon; and one each in Colorado and Montana.
| State | 2007 estimated | 2012 projected | % change |
| Alabama | $80.0 | $97.2 | 21.4% |
| Alaska | 10.8 | 13.5 | 25.1% |
| Arizona | 105.8 | 143.4 | 35.6% |
| Arkansas | 48.5 | 59.7 | 22.9% |
| California | 577.8 | 717.3 | 24.1% |
| Colorado | 84.3 | 106.7 | 26.7% |
| Connecticut | 63.5 | 76.2 | 20.0% |
| Delaware | 15.1 | 19.1 | 26.2% |
| District of Columbia | 11.8 | 13.4 | 13.4% |
| Florida | 333.1 | 431.2 | 29.4% |
| Georgia | 156.3 | 201.3 | 28.7% |
| Hawaii | 19.3 | 24.1 | 24.9% |
| Idaho | 23.8 | 31.0 | 30.2% |
| Illinois | 218.5 | 263.6 | 20.6% |
| Indiana | 109.8 | 133.8 | 21.8% |
| Iowa | 53.0 | 63.7 | 20.1% |
| Kansas | 48.4 | 58.3 | 20.6% |
| Kentucky | 73.8 | 89.7 | 21.7% |
| Louisiana | 70.5 | 85.3 | 20.9% |
| Maine | 24.1 | 29.0 | 20.4% |
| Maryland | 97.8 | 119.4 | 22.1% |
| Massachusetts | 116.5 | 137.1 | 17.7% |
| Michigan | 175.1 | 208.2 | 18.9% |
| Minnesota | 90.8 | 110.8 | 22.1% |
| Mississippi | 47.6 | 58.0 | 21.8% |
| Missouri | 103.1 | 125.1 | 21.4% |
| Montana | 16.6 | 20.4 | 22.7% |
| Nebraska | 31.0 | 37.7 | 21.4% |
| Nevada | 43.2 | 59.3 | 37.4% |
| New Hampshire | 23.4 | 28.8 | 23.0% |
| New Jersey | 150.9 | 182.1 | 20.7% |
| New Mexico | 33.3 | 41.9 | 25.8% |
| New York | 333.2 | 393.0 | 17.9% |
| North Carolina | 156.0 | 198.5 | 27.3% |
| North Dakota | 11.2 | 13.2 | 17.7% |
| Ohio | 202.5 | 239.8 | 18.4% |
| Oklahoma | 61.8 | 75.1 | 21.5% |
| Oregon | 64.8 | 81.2 | 25.4% |
| Pennsylvania | 221.6 | 264.1 | 19.2% |
| Rhode Island | 19.1 | 22.5 | 17.9% |
| South Carolina | 74.6 | 93.7 | 25.5% |
| South Dakota | 13.4 | 16.3 | 21.6% |
| Tennessee | 105.9 | 131.2 | 23.8% |
| Texas | 385.5 | 498.0 | 29.2% |
| Utah | 35.9 | 46.4 | 29.0% |
| Vermont | 11.2 | 13.4 | 19.7% |
| Virginia | 134.3 | 166.8 | 24.2% |
| Washington | 111.9 | 140.7 | 25.7% |
| West Virginia | 32.5 | 38.4 | 18.2% |
| Wisconsin | 98.3 | 119.3 | 21.4% |
| Wyoming | 9.1 | 11.1 | 22.6% |
| Total | $5,140.3 | $6,349.1 | 23.5% |
| States in bold are expected to exceed the national average in sales growth between 2007 and 2012. Source: Easy Analytic Software Inc. and Kids Today market research |
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