Industry veteran Jonathan Breiter joins Netto Collection
-- Kids Today, 4/30/2008 1:23:00 PM
Industry veteran Jonathan Breiter joined the Netto Collection on April 30 as a partner. His day-to-day roll will be as the company's chief marketing officer responsible for guiding the brand through marketing, merchandising, licensing, promotions and strategic alliances.
Breiter spent the last 10 years with The Betesh Group where he grew its baby/juvenile businesses across multiple divisions.
He began his career in advertising, spending 10 years working on world-renowned consumer brands such as Wendy's Old Fashioned Hamburgers; Yoplait Yogurt and Hasbro Toys. He moved to the manufacturing side in 1989, when Hasbro asked him to join the Playskool Baby Division. After his tenure as SVP in Hasbro’s Baby Division, he left Hasbro to start his own room decor business with Sesame Street and Barney licenses and eventually was acquired by The Betesh Group.
"Jonathan Breiter is nothing less than a legend in our industry, and it is with great happiness that we announce his joining NettoCollection as Chief Marketing Officer/Partner. Jonathan's experience and energy and our reputation for the highest quality and style will be a great thing for baby, a collaboration I dreamed of happening at our company since we began in 2003. Jonathan, we are proud to have you,” said David Netto, Principal, NettoCollection.
