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Are you involved in any outreach services/charitable organizations in your community? If so, why and how do you participate?

Retail Q and A

-- Kids Today, 5/1/2008

Ali Wing, giggle

Ali Wing giggle
Ali Wing giggle
Yes, for two reasons. First, one of our four main brand principles is to be a community member and second, it's a critically important part of defining who you are as a specialty retailer today (as important as service in general in distinguishing your role from mass).

Locally each store manager identifies schools and charities of their choice to support with a predetermined budget in in-kind donations, allowing our store teams to be connected to their communities, as well as vice versa.

Regionally, in 2007 we implemented a gently used “give back” program that makes our stores a drop-off location of choice for regional charity groups putting gently used baby products into the hands of moms in need. We love this program.

Nationally we donate store openings to our national partner, St. Jude's Children's Hospital, and offer “change round up” on our Web site with donations directed toward three children's charities, among other things.

Dave Laub, Room to Grow

Dave Laub Room to Grow
Dave Laub Room to Grow
As a store, there are there are two reasons to be involved with a charity. First and foremost, it is out of the goodness of your heart. You want to give and you expect nothing in return. This type of giving should be anonymous because it is the giving that counts, only the giving.

The second is really advertising. It is that bold statement that says “Look how much we gave.” It is a ploy to get the public to think we are good people and that they should shop our store. We might get recognized in a paper or a magazine or maybe at a banquet and give a speech so that we can draw attention to ourselves. That's why we give money to a charity — to draw attention to ourselves. I call that advertising, not charitable giving.

Phil Wrzesinski, Toy House

Phil Wrzesinski Toy House
Phil Wrzesinski Toy House
We're involved in many different services and organizations. First, as a toy store, we are a huge supporter of our local Toys for Tots campaigns. Second, we work with our local breast feeding coalition by supplying them with gliders when they set up booths at community events. Third, we work with Birthline by donating all spare crib parts and other baby accessories to assist them in their mission to provide safe products for low-income families.

We also are involved in many business organizations like the Midtown Association, the local downtown merchants group, the Jackson Community Foundation, Greater Jackson Chamber of Commerce, Jackson Retail Success Academy, Jackson Local First Campaign and others.

On top of that we are teachers and educators. We use the expertise we've gained to help others, whether through a class for expectant fathers at our local hospital, programs on how to shop for toys and baby products for groups like MOPS (Mothers of Preschoolers), local church groups, other gatherings, or business-to-business presentations to help other businesses in the community learn from our experiences.

All of these come from our belief that we must give to receive. We have been blessed to be a part of the Jackson community for so long that we feel we must give back as much as we can. This is our town and the people who work for and receive aid from such organizations are our neighbors, friends and family. Whenever we can give of our talents and resources, we do.

Kim Crouchet, Pippin McGee

Kim Crouchet Pippin McGee

Kim Crouchet Pippin McGee

Every six months we do a big charity event with Acadiana Outreach, which helps families and children in need. Partnering with a charity can be good for both of you. The benefit for us is that we get to make a difference in people's lives, which is one of the best things we can do, and we get to drive traffic to our store. The benefit for the organization is it gets the exposure from the cross promotions as well as the goods we can get that would probably take them months to get on their own.

I think we all want to make a difference in this world. Our event, Cleaning for a Cause, is based on getting people to clean out their closets and attics and donate their gently used items to Acadiana. We've branded our program as the Room to Grow program, meaning we give people in need essentials that help them get the room to grow. We collect the items at the store and give the donors a Pippin McGee gift card in appreciation.

When you partner with a charity, if done correctly, they do the screening for you. They ensure the family is really in need and with our particular charity they also make sure that they are not just getting a hand out, that they are trying to get back on their feet.

If Pippin McGee can be a part of trying to help someone accomplish that and I can drive traffic to our store and administer goodwill within the community, then we have a good plan.

 

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