Lea adds cribs to mix
Lee Inds. introduces convertible cribs.
By Lisa Casinger -- Kids Today, 5/1/2008
 |
|
Lea's Spring Garden crib comes in metal or wood in white, pink or yellow. |
The Spring Garden crib is available in wood or metal in white, pink and yellow; My Style is offered in green, white, black, maple and cherry and Deer Run is offered in cherry.
The company also has added a changing table top to its list of SKUs. The top accommodates existing dressers in each collection.
Lea Inds. partnered with Delta Children's Products for production of the cribs.
“We didn't need to reinvent the wheel,” said Earl Wang, Lea's vice president product development. “Their expertise and knowledge of the crib industry were what we were looking for.”
Wang says Lea decided to expand its product line to include cribs because of the fragmented youth industry and different channels in which consumers shop.
“Offering cribs opens us up to retailers we weren't reaching before,” he said. “These cribs exceeded our expectations. I know the industry isn't performing at great levels right now, but with the cribs and our Elite collection, we had a great market. We're hitting on all cylinders.”
