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Jobless rate inches up

Economic Snapshot

-- Kids Today, 7/1/2008

Economic SnapshotEmployment

The unemployment rate ticked up another one-half point in May to 5.5%, up from 5% in April. This leaves about 8.5 million people unemployed with teenagers and blacks experiencing the highest jobless rates at 18.7% and 9.7%, respectively.

The bright spot in the employment picture was health care, which picked up about 34,000 jobs in May. Construction, manufacturing, retail trade, and temporary help services all continued to post employment declines.

“Hiring looks to be a bit cooler this summer,” says Jonas Prising, president of Manpower North America, viewing the results of the latest Manpower Employment Outlook Survey. Nearly three-fifths of employers surveyed are expecting no change in their hiring pace within the third quarter, July – September. Twenty-six percent of employers expect to increase their staff levels and 10% of surveyed employers expect to see a decrease in jobs, leading to a 16% net employment outlook.

Consumer Confidence

Consumer confidence, measured by the Conference Board’s Consumer Confidence Index, hit a 16-year low in May, to an index reading of 57.2, down from 62.8 in April. The Consumer confidence index hasn’t been this low since October 1992 when it registered 54.6. The Index started its current downward slide in September when it dipped below 100, and has been steadily dropping since. “Weakening business and job conditions coupled with growing pessimism about the short-term future have further depleted consumers’ confidence in the overall state of the economy,” said Lynn Franco, director of the Conference Board’s Consumer Research Center. “Consumers’ inflation expectations, fueled by increasing prices at the pump, are now at an all-time high and are likely to rise further in the months ahead. As for the short-term outlook, the Expectations Index suggests little likelihood of a turnaround in the immediate months ahead.”

Looking forward

Declining employment and fewer job prospects means income growth is restrained, leading to more reserved consumer spending. Currently, consumer spending is barely keeping up with inflation. Extraordinary increases in gas and food prices are curbing discretionary spending which has hit the retail sector particularly hard.

According to Richard Curtin, director of Reuters/University of Michigan Surveys of Consumers, consumers are concerned about their future income, job prospects and the future route that gas and food prices will take. Consumers are choosing to put buying plans for items such as household furniture and home electronics on hold.

To tread water or do better, producers and retailers will have to find ways to make their products enticing, must-haves and needed, not just wanted items.

2008
May 5.5%
April 5.0
2007 4.6
2006 4.6
Source: Bureau of Labor Statistics

Region 2008 2007
Northeast 4.7% 4.3%
New England 4.5 4.4
Middle Atlantic 4.8 4.3
South 4.6 4.2
South Atlantic 4.8 4.0
East South Central 5.2 4.7
West South Central 4.1 4.3
Midwest 5.1 5.1
East North Central 5.5 5.5
West North Central 4.3 4.1
West 5.3 4.5
Mountain 4.0 3.5
Pacific 5.9 5.0
Source: Bureau of Labor Statistics

 

What do kids do online?

With technically savvy children, parents must be on duty at all times, especially when children are using the Internet. A recent study, the Norton Online Living Report, revealed that U.S. moms and dads estimate their kids are spending a couple of hours on the Internet per month, but when the children were surveyed, their response was quite a bit higher—kids estimate they spend about 20 hours a month on the Internet.

So, what are these children doing when they log on? The study reveals:

  • 35% of U.S. online children age 8—17 are making friends online
  • 76% of U.S. teens age 13—17 are social networking.
  • 35% of U.S. children are shopping.
  • 42% of U.S. teens field requests for personal information.
  • 16% of U.S. children report being approached online by a stranger.

With the arrival of summer, it is not only important for parents to remember bicycle, playground, pool, lawn mower, sun and several other summer safety tips but also to “teach our children how to safely exist in an online world filled with strangers,” said Marian Merritt, Internet Safety Advocate for Symantec.

This survey was conducted between Nov. 12 and Dec. 17, 2007 by Harris Interactive on behalf of Symantec. Adults ages 18 and older were surveyed as well as children ages 8 to 17 years old who spend one or more hours online each month.

What are moms talking about?

According to a recent study released by the BabyCenter, an online resource for expectant and new parents, pregnant women and new moms are champions for word-of-mouth buzz about products, brands and a wide range of categories important to their demographic. The study, conducted in January by the New Brunswick, N.J.-based Keller Fay Research Group for the BabyCenter, found that 33% more of word-of-mouth conversations occurred among pregnant women and new moms each day than with women in general.

The survey shows that on a daily basis more than three-fifths (64%) of moms are engaging in conversation about children’s products and just over one-half (54%) of moms are talking about shopping, apparel and retail experiences.

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