Baby K'Tan and My Royal Heinie partner on 3 lines
Baby carrier and diaper purse are cross-selling
-- Kids Today, 3/20/2009 9:33:00 AM
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Taxicab combo from Baby K'tan and My Royal Heinie. |
Baby K’tan, a cross between a sling and a more structured carrier, features built-in back support without all the confusing loops, snaps or buckles of other carriers. The patented My Royal Heinie features the built-in Smart Wipes Dispenser, to make diaper changes quick and convenient.
The two manufacturers are teaming up with three complementing product lines--Commando--camouflage/red purse/camouflage carrier; Taxicab-- black/yellow print purse/basic black carrier and Chocolate Kiss--brown/pink purse/prink with brown stitch carrier. The product sets will be offered in retail stores for $89.99 and online at Baby K'tan and My Royal Heinie.
Baby K’tan and My Royal Heinie will be showcasing their matching lines at the Americas Mart/Apparel Mart, March 27-30, 2009, in the Green Associates Maternity Showroom, Suite 13W363 and at the All Baby & Child Spring Conference, May 4-7, 2009, at the Kentucky International Convention Center.
“When you're carrying your baby, you don't want a heavy bag weighing you down,” says Michal Chesal, Baby K’tan president. "My Royal Heinie is the perfect complement to the Baby K'tan -- two smart products invented by moms who know."
“Just like when you match your diaper bag to your stroller, the on-the-go mom can now match her diaper purse with her baby carrier,” says Karen Rappaport, My Royal Heinie co-founder.
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