Crown Crafts licenses Pampers for bedding, other infant goods

-- Kids Today, 10/29/2009 8:03:00 AM

GONZALES, La. – Crown Crafts has licensed the Pampers brand name from Procter & Gamble for a line that will include infant bedding, blankets, bibs, bath goods and slings.

The producer of infant and toddler products expects to begin shipping the Pampers line in spring 2010.

"More and more, Pampers is evolving from a diaper brand to a true parenting company with products, resources and services to help parents care for the happy, healthy development of their children," said Patrick Kraus, marketing director, North America Pampers.

Pampers disposable diapers were introduced by Procter & Gamble in 1961. Today, the company operates Pampers Village, a Web site offering advice and community interaction for expectant parents as well as those raising infants and toddlers.

Talkback

We would love your feedback!

Post a comment

» VIEW ALL TALKBACK THREADS

Related Content

• Topics
• Author

Related Content

 

By This Author

There are no other articles written by this author.

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Panjiva

  

  Panjiva's mission is to make it easier for companies of all sizes to do business across borders. As a first step, we are helping companies identify which overseas suppliers they can trust. Our approach to this task is unique: we leverage a wide... more

• Shopatron

  

  Shopatron is the world's leading provider of global eCommerce for consumer goods. With Shopatron, orders placed on branded websites are offered to a managed network of global partners for fulfillment, typically for assignment to local retailers... more

• Lectra Systems

  

  Lectra is the world leader in integrated technology solutions that automate, streamline, and accelerate product design, development, and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized... more

• Red Gold, Inc.

  

  Red Gold, LLC is one of America's largest producers of tomato products. Offering premium quality ketchup, tomatoes and tomato juice at a more affordable price than other national brands, Red Gold is the right choice for today's foodservice economy... more

---

Most Recent Resources

• Are You Prepared for the 2009 Holiday Season? A Branded...
• Complying With the Lacey Act: A Real-World Guide
• Design, Develop, Deliver: The Three D's to Digitally Streamlining...
• Comparing Four Options for Turning Web Site Traffic into Sales
• Global Sourcing in 2010: Doing More With Less

Sponsored Links