Carter’s launches nursery furniture at Babies “R” Us
Two collections available now in stores
-- Kids Today, 4/30/2008 2:01:00 PM
ATLANTA – Infant and children’s apparel manufacturer Carter’s is introducing its first nursery furniture collections that will be sold exclusively at Babies “R” Us.
The groups, Classic Sleigh and Casual, feature hidden hardware, rounded edges, easy-glide rail systems and storage options. Classic Sleigh is offered in a chocolate finish and includes a crib, $299.99; changing table, $169.99; and dresser, $399.99. Casual, available in a painted white finish, is composed of a crib, $299.99; combo unit, $299.99; and dresser, $399.99. Butterfly Living is producing the collections through a licensing agreement with Carter’s.
“For over 140 years, Carter's has created high-quality clothing, bedding and accessories for babies and young children. Consumers trust our products and choose Carter’s as the first brand for their newborn babies,” said Joe Pacifico, president of Carter’s. “We worked closely with Babies “R” Us to develop a fresh and innovative product offering, and we believe these furniture collections are a natural extension of our quality brand story.”
“Carter’s is a name that parents and grandparents know and trust, and we are pleased to be working with them to offer these differentiated nursery furniture collections to our customers,” said Deb Derby, president of Babies “R” Us.
Both collections are available in stores now.
