Kids Today Blogs
Having left the corporate world as a working mom, I really had no clue what I was about to face when I became a work-from-home mom. I naively thought, “How hard can it be? Dora the Explorer while I catch up on emails and design furniture&mda...; More
About This Blog
Kiersten Hathcock is founder and CEO of Mod Mom Furniture. Kiersten has a background in marketing, having previously served in the marketing department at A&E and The History Channel. After leaving that role in 2003 to spend more time with her children, she taught herself to build furniture after being unable to find modern-style toy boxes, and Mod Mom Furniture was born. In 2011, she was featured on the ABC show "Shark Tank," which offers entrepreneurs a chance to receive funding deals for their burgeoning businesses. Kiersten also is the founder of The Little Light Project, a nonprofit that offers support to highly sensitive/intuitive children, child sex abuse survivors and grieving parents.
Mothers are a very in-demand marketing audience, and the good news is they are not hard to reach. They are easily accessible, and they are always buying. And it is probably not a surprise to know that moms as a group are driving social media trend... More
About This Blog
In a world that seems dominated by big box chains and online outlets, being a specialty retailer, especially in the juvenile industry, can be challenging. Competing with retailers with massive marketing budgets, large staffs, seemingly endless st... More