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Word-of-mom-marketing
January 5, 2007
I just read an article about how Cuisinart is harnessing the viral word of mouth marketing—which it dubs word-of-mom—to build its brand.
What a simple, creative idea.
Just about every retailer I’ve ever interviewed claims their “word of mouth” advertising is the best form of advertising and this being the juvenile industry with moms being the target audience, word-of-mom just makes sense.
Think of the possibilities. An advisory board of moms gets together to try out the new products you have in the store, maybe even before they hit the floor as a test run. You offer them a place to meet, either in your store or online. A place where they can swap parenting tips, share ideas, give feedback on products they like (or don’t) and you’re the one bringing them together, the “brand” that binds them as a community.
It’s viral marketing at its best.
Posted by Lisa Casinger on January 5, 2007 | Comments (2)
