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Love/hate relationships
July 18, 2007
Trade shows are amazing animals to me and I've always had a love/hate relationship with them. I've always wondered if it's better to be on my (or a retailer's) side of the fence, moving from showroom to showroom, walking what seems like miles a day or being in the same showroom, like vendors, 10 hours a day. The grass is always greener I suppose.
One thing I don't like about trade shows is rep showrooms. I don't know how vendors or retailers feel about them; there are lots of them so they must work. But from an editorial standpoint they are nightmares to navigate. When we enter a showroom we want to talk to someone in charge, someone who can tell us what's going on in the company, someone who can show us the new product and describe it to us in detail. Rep showrooms don't enable this type of information gathering.
Another thing I don't like about trade shows is that they seem to bring out the rudeness in some people. I love watching people and sometimes as I stand in the halls of a trade show it amazes me the number of people who enter a showroom just to partake of the food/beverage/free give away and have no intention of even pretending to look at the line. You don't want people taking advantage of you like that in your store, yet retailers do it every day at a trade show.
What I do like about trade shows is seeing new products from companies we've gotten to know and finding new gems from companies we don't. The ideas, some good, some bad, are out there and when you think about it on a very basic level, they are generated, initially, by the desire to bring something wonderful to our industry.
I also love networking. I like visiting with our industry friends, even if they don't have anything new to show us. Last week, before I went to Atlanta, I was fortunate to tag along with a retail group meeting with Mike Schaffer at Creations. One of the retailers, who's been in the industry forever, told me that when his children decided to open a store he said he'd help as long as they made a commitment to the industry and that they networked. He believes so strongly in the power of networking that it was the cornerstone to the sage advice he gave.
I couldn't agree with him more.
Posted by Lisa Casinger on July 18, 2007 | Comments (13)