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Winds of change?
February 6, 2008
The other day a vendor and I were discussing the industry climate and our thoughts on China.
Before I go any further let me emphasize I’m not suggesting we boycott Chinese-made products. I’m just saying I think winds of change are coming, if not in my generation then certainly by the next one.
The vendor was telling me that during a recent shopping trip she overheard kids telling their Mom where a product was made and that they couldn’t buy it because of that.
My 11 and 8 year old do this. When they’re spending their allowance (they don’t so much care if it’s my money) they do comment on the Made in China labels. Heidi, the 11 year old, wonders why Chinese companies tried to kill our dogs and now are trying to kill our kids. Ben says it’s ok because he knows not to lick stuff. Of course I explained it's not Chinese companies and it's not a conspiracy and that it's not all products.
Things are changing folks. It’s not the 80s ME generation anymore where people want more stuff than you could possibly use or need in 10 lifetimes. Consumers are paying more attention. They’re thinking about the planet. They’re thinking about their children’s futures. They’re thinking they might not really need so much of the cheap stuff and instead will spend their money more wisely.
Will this change our industry? Probably not this year…but I think the wind is kicking up a bit. What do you think? Email me,
lcasinger@reedbusiness.com.
Posted by Lisa Casinger on February 6, 2008 | Comments (2)