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Sales Clerk Personalities
November 5, 2007
It behooves any retailer to employee a variety of personality types on the sales floor. I find that certain customers gravitate to bubbly extroverts while others prefer more reserved personalities. (I find myself somewhere in between these stereotypes with tendencies varying based on my daily caffeine intake.)
Often times customers get comfortable with one particular sales person even in a non-commission-based sales environment. These customers will even refuse to work with another sales clerk despite the fact that the other clerks possess the same knowledge as the "preferred associate". It really does become a case of personality connectivity between the sales clerk and the customer.
What do you do, though, when you have a particular clerk with a dynamic personality which tends to dominate the sales floor? I've been thinking about this scenario since it was brought to my attention (5 minutes ago). I believe you have to use this person to train and inspire the other staff members. This not only improves your sales staff's morale but also helps to avoid having sales clerks turn on the one with the dominant personality. This person's gift of "sales spirit" should be shared and spread throughout the entire sales staff. Find ways to exemplify this clerk without implying superiority.
Posted by Kelly Nelson on November 5, 2007 | Comments (0)
