Stop, Look, Listen... Great Guide For Sales - Customer Care and Beyond

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Kelly Nelson

Stop, Look, Listen... Great Guide For Sales
December 12, 2007

This video is an extreme (and comical) example of how sometimes in sales we lose focus on the customer. This particular scenario is of an over-aggressive sales representative talking to a buyer but the theme can apply to any sales associate to customer relationship. How well do you listen to your customer?

Please watch this hilarious video before proceeding with your reading...

I have seen sales reps act in this all-talk manner. I have also been to stores where the sales clerks act in the same no-listening way. I believe the key is to listen carefully to your customer before talking. The guerrilla sales style will only get you so far. Service and product still reign supreme.

I would like to say, as I have in the past, I am blessed to know several sales representatives who really listen to what we, the retailers, have to say. These reps have been an integral part in new product development, product promotion, and overall symbiotic relationships between our store and the manufacturers that they represent.

(As one of the nearest and dearest of these moves up in his company this week... and you know who you are... I, personally, wish you all the best! Congratulations on your promotion... BUT... don't forget to come back and visit us! You are regularly an inspiration for my blogs and I hope that you and I will stay in contact on a regular basis. Congrats, Chris!)

Everyone else, happy selling!!!

Posted by Kelly Nelson on December 12, 2007 | Comments (1)

December 20, 2007
In response to: Stop, Look, Listen... Great Guide For Sales
Lisa Casinger commented:

I have to add, it's not just reps in your stores. PR people need to follow your advice about listening too. I can't tell you how many emails or calls we get from companies trying to get us to write about their products and it's obvious they've never read KT, don't know who or what we cover, etc. I try patiently to respond to each of these calls/emails but there are 1-2 PR people who are extreme repeat offenders, despite my efforts. It wastes everyone's time and it's annoying.