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Eco-Credibility
February 27, 2008

I see every sector of industry jumping on the eco-bandwagon.  Most consumers are far more "aware" than they used to be.  This doesn't make them all tree-huggers, just better informed about the effects of non-green products.   But what of the merchants who are pushing eco-friendly products but live eco-nightmare lives?  Hypocrisy?  I mean, is it really fair for me to push organic, biodegradable crib mattresses and leave work in a gas guzzler?  Does the future of Earth's environment mean anything to me or am I just jumping on board with what sells?

Here it is, my eco-diary... my confessions for and against my own credibility as a green retailer:

I used disposable diapers on my child.
I drive an "Ultra Low Emissions Vehicle"
I cannot spend less than 15 minutes in the shower.
I often carpool.
I don't buy products that are tested on animals.
I'm not scared to eat and drink out of plastics... yet.
I don't eat meat.
I used to smoke but now I just chew lots of chewing gum.
I run a small electric heater in the winter.
I prefer organic products but it depends on what is in my bank account at the time.
I recycle but not like I should.
I do not buy organic or vegetarian food for my dog.
I do make my child eat a vegetarian diet.
I do not believe that we can do what we want to the Earth and that God will just take care of it.  (someone actually said that to me once)
I do want the Earth to be around for my child, her children, and so on and so forth.

I think that's it.  I believe that I am reasonably eco-credible.  Now, ask yourself, how eco-credible are you?  Are you living a lie in front of your customers?  Where do you stand on organics, the environment, and natural products?  Anyone else care to confess?

Posted by Kelly Nelson on February 27, 2008 | Comments (0)