Kelly Nelson

Working In Two Locations And The Differences In The Customers
October 10, 2007

Our business has two storefronts; one in-town and one suburban location.  From time to time, employees will have to work at "the other store", which ever that may be.  As for me, I have been working two days a week at our suburban store to help train and fill in for staff shortages.  I find that being in a different setting has been highly beneficial to my work ethic and has increased my love for the job.  I also have learned to appreciate the subtle differences that make each store location unique.

I see differences in  the demographics, and consequently in the customers, between the two stores.  I also, however, see the universal truths of what mom's want and need regardless of the demographic.  I thought I'd use this forum to share my findings.

Regardless of location, all mothers seem to want the following:

1. Honesty.  It is important to build trust with your customers regardless of who they are.  Always be direct with your customer and uphold the integrity they seek.

2. Service.  Taking time to assist a customer validates the fact that each consumer is a valued part of our operation.

3. Savoir Faire.  Know your products and know your customers.  If you know what you're doing, it will show.  If you don't know what you're doing, it will be painfully obvious and will leave a lasting impression.

With these guidelines in place for your staff, you will surely fulfill your customers' needs every time.

Posted by Kelly Nelson on October 10, 2007 | Comments (0)