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No Two Customers Are The Same
February 6, 2008

I love the fact that no two customers are just alike; that we all share a common bond as parents but have our own unique needs and wants.  Just when I think I have someone figured out, they surprise me with liking or wanting something other than what I would have predicted.  My customers don't fit into a certain box or come out of certain cookie cutters.

I have come to realize that very few people in retail have the opportunity to really get to know their customers.  I work on a very intimate level with several families on a regular basis.  I get to know their tastes, their distastes, their quirks.  There are regular customers who work with other associates on a regular basis, too.  I have had these customers insist on speaking with their own personal "baby-world liason".  I have also had customers track me down at our other store when they needed something even when someone else could have easily helped them.  My customers come to depend on me and my associates' customers come to depend on them.  (It is no wonder then that when they have a problem with a product or service that I tend to take it personally.)

Each customer is special.  I find this to be the most rewarding part of my job.  I get to know a family and am priveledged to watch it grow.  I am available to assist the family with the preparations and ease their anxieties.  I am there to provide product knowledge, support, and general information.  I love the fact that I can truly "help" customers and not just sell them products.  Such is the benefit of specialized retail.

Posted by Kelly Nelson on February 6, 2008 | Comments (0)