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Identifying With Customers
October 9, 2008

There is something about being pregnant or having children that makes you more credible in selling juvenile products.  It's more than just knowing what you're talking about.  It has to do with the fact that you've "been there, done that."  You have had the weird movements & gurgles, the heartburn and gas, the nausea, and fits of tears and rage.  You've missed lots of sleep from discomfort and you know what it's like to suffocate if you lie on your back.  You've dealt with fluctuating bra sizes and pants sizes on a whole new level.  It's as if puberty weren't enough and you had to come back for more.

If you've been pregnant or are pregnant, you also know what it truly is to love.  You know the meaning of the words "unconditional" and "eternal", concepts that few of us grasp before having children.  You know that the greatest rewards in life are worth the cost physically, mentally, and financially.  You are willing to endure anything to protect the wellbeing of another.

Being pregnant and having a baby change you.  They change who you are and how you see the world.  This is why customers find comfort in working with other moms.  It is a sense of camaraderie that can only be achieved by going through the same life-impacting event.  Product knowledge, service, and sales are what we offer but these would not be the same without our understanding of our customers' perspectives.

Posted by Kelly Nelson on October 9, 2008 | Comments (1)