Kelly Nelson

Mother's Day Specials In The Juvenile Products Industry
May 5, 2008

It only makes sense for me as a retailer to run sales and promotions geared toward gifts for mom this week before mother's day.  We are running specials on maternity clothing and revamping displays with maternal skin care products, nursing shawls, and other mom-specific items.  The "I Love Mommy" and "Mommy Loves Me" items have been carefully corralled into a mother's day display.  It's as if this holiday were designed with the juvenille products industry in mind.

With such said, I have to wonder why more manufacturers in this industry don't do special mother's day promotions.  I have one vendor who is giving us a kick-back on a certain stroller if sold between certain dates as a special "mother's day promotion."  Other companies could offer discounts, package deals, or freight breaks.  This seems to be such a natural fit for this holiday, juvenille products retailers, and juvenille products vendors.  It's brilliant!

I think that one reason the industry has not done a lot of mother's day promotion before this year is that there has always been some sort of major buying show in May.  Not so this year.  I would like to encourage manufacturers to take advantage of this sales opportunity next mother's day.  I would be surprised if it did not go over well for you.  Happy Mother's Day!

Posted by Kelly Nelson on May 5, 2008 | Comments (0)