Aaron Pederson

The middle child in a family of five kids, Aaron grew up on the fields or around sports complexes his entire youth in the town of Sioux Falls, South Dakota. This passion for sports helped Aaron receive a football scholarship to North Dakota State University. During that time he received a bachelors of science degree in Mass Communications (broadcast production) 2002. After Graduation Aaron spent the next year as a Production Assistant for Clear Channel Entertainment in Minneapolis were he was responsible for assisting in the concert production for many acts including: Aerosmith, Cher, Dave Mathews Band, KISS, Bon Jovi, John Mayer, plus many more. While living in Minneapolis Aaron married his high school sweetheart Karla (Francis) with this union they together started planning their future and the opening of their first juvenile store Kids Stuff Superstore (2004) in Lincoln, NE. This is the third store for "Kids Stuff" as Karla's parents Gene and Judy Francis have locations in Sioux Falls, SD and Omaha, NE. With Karla's eye for fashion and Aaron's feel for design, Kids Stuff Superstore has been featured in many local and national magazines during the short time they have been open.

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Cut Overhead

December 19, 2007 | Link This | Email this | Comments (4)

One of the most overlooked ways to decrease overhead at your store is the use of a cardboard bailer. Are you still throwing away (in dumpster) all the cardboard your store produces daily? If so, your throwing away cash the store could be putting in its back pocket. The cost of additional trash pick-ups and the labor to break everything down is typically overlooked and accepted as a cost of doing business. Did you know there are companies that will come to your store and pick up the bails of cardboard and pay you for it? For a couple thousand dollars you can buy a used bailer just about anywhere. (Check the classified ads)

So think about this…. You reduce your trash pickups (savings); reduce your disposal labor (saving), your paid to get rid of the bail (savings/Gain), and you feel good about doing your part recycling (personal g...Read More

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Green, just another color?

December 12, 2007 | Link This | Email this | Comments (5)

In this movement of green or sustainable goods and services I find myself more and more confused. According to everything I read, “green/organic” has absolutely no standards rather to leave us to decide how green something is.
We carry “Organic” products that customer in the “know” say aren’t 100% organic. The manufacture touts it’s organic. Technically the cottons used in this product are organic. It’s organic, but not 100%, what the standard? The furniture industry can’t decide what makes furniture green or organic leaving the customer or sales person to decide. The crib mattress manufactures all claim to have the only “true organic” crib mattress. How do I know? They all seem to have a good argument as to why.
...Read More

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Mall Shooting | Store Security

December 6, 2007 | Link This | Email this | Comments (0)

As you may have heard a shopping mall department store (Von Maur) in Omaha, NE was the scene of a horrific shooting spree by a teenager, 9 dead, 5 wounded. This was a random act of violence on holiday shoppers at the one place we all feel safe (shopping mall). This has really hit home with my wife and I because we were on our way to this store when we first heard the news. I fee very fortunate but very saddened for the victims and their families. This should never happen!

Our Kids Stuff Omaha store location is only a few miles away yet way to close for comfort. You have to ask if this could happen at our stores? How can we prevent this? I don’t think anyone really has an answer in a free society. If this can happen at a three story high-end department store at a building with security we all have to reflect on how blessed yet vulnerable we all are even in our own stores.

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Do you use an advertising agent?

November 30, 2007 | Link This | Email this | Comments (0)

An individual who has connections for better rates and better production with advertisers has probably approached everyone at some point. We currently have a media buyer at two of the three stores and are being approached by another to take over all three. I think there are defiantly pro and cons the using these services. They all pay themselves out of your total ad budget but also somehow can buy you more ad space with the money left over. Sounds like a win-win, but is it? I’m curious to hear about your experiences with media buyers. Would you recommend your friends business try your media buyer? I will admit saying, “you will have to contact our media buyer” is the sweetest phrase in getting rid of every solicitation. Why not share your thoughts?

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Black Friday Revisited

November 28, 2007 | Link This | Email this | Comments (0)

As we all geared up for the “biggest” shopping day of the year, I’m curious how successful your Black Friday was? Did you open early and have a short sale period? We’re people lined up outside the door? We’re you disappointed with traffic as they all were at the shopping malls? What would you do different? I’m not going to tell you about our day until I hear about yours. Lot of questions to answer….Please share.

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Open For Business

Recent Posts

Cut Overhead

Recent Posts

Green, just another color?

Recent Posts

Mall Shooting | Store Security

Recent Posts

Do you use an advertising agent?

Recent Posts

Black Friday Revisited

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