Stephanie Azzarone
 Stephanie Azzarone is president and founder of Child’s Play Communications, the first public relations and marketing communications agency to specialize exclusively in products and services targeted to moms. Stephanie has been a speaker at numerous seminars on marketing to moms. She is also the editor and publisher of Marketing Communications: Kids, an electronic newsletter, author of the Mom Market Trends blog, and has written for or been quoted in numerous publications on the subject of communicating with today’s mothers. At Child’s Play, Stephanie has represented companies that are leaders in their fields, such as Warner Bros. Consumer Products, National Geographic Kids Entertainment, Hasbro, Gund, CVS/pharmacy, Parents magazine, Sylvan Learning Center, Samsonite and Kidz Bop. To celebrate Child’s Play’s 20th anniversary in 2008, she launched a variety of new services, including Team Mom, the Web Mom Directory, the Bloggers Brunch and the Insider Mom Network™, all designed to reach mothers online and 1:1. These programs supplement the company’s two decades of expertise generating traditional media publicity. User Stats
Mom Market TrendsRecent Posts
Marketers: Deaf and Dumb?May 6, 2009 | Link This | Email this | Comments (0) Oh please. Can we marketers really be that blind – or, perhaps in this case, I should say, deaf?
According to an article in today’s Brandweek, “Marketers have made great strides in recent years to better understand and connect with moms. But in trying to perfect the message, many have forgotten to listen to the very consumer they are trying to woo.”
The article continues: “According to M2Moms, 60% o...Read More Recent Posts
Addicted to the InternetMay 4, 2009 | Link This | Email this | Comments (0)
In between diaper changes, playing and naptime, moms turn to the web for conversation, advice and interaction with other moms. Whether it ...Read More Recent Posts
Blogger Profile: MamanistaMay 1, 2009 | Link This | Email this | Comments (0) Following is the second in a monthly series of mom blogger profiles. Candace Lindemann and Debbie Bookstaber from Mamanista, welcome.
What made you two decide to launch a blog together? Tell us a bit about your backgrounds. Candace: We met at Yale where we worked on a number of volunteer projects together, and we were both members of Kappa Kappa Gamma. Following graduation we bonded again over being married to military men–Debbie’s husband h...Read More Recent Posts
Should Mommy Bloggers Be Paid?April 27, 2009 | Link This | Email this | Comments (0) Should companies pay mom bloggers for reviews?
From my point of view, there are several issues – and few clear answers.
At Child’s Play Communications, we know that good bloggers put a lot of time and effort into creating thorough and honest reviews. We get that. And we respect that. It’s why we’ve ...Read More Recent Posts
Twitter TalkApril 22, 2009 | Link This | Email this | Comments (0) Big thanks to the online newsletter, Engage: Moms, for running my article about marketing to moms via Twitter, earlier today. For Mom Market Trends readers, here's a copy of the story:
For those of you who have been focusing on less pressing matters – say, the economy -- Twitter is a microblog through which people communicate within a maximum of 140 characters. The real-time result, as others have suggested, is much like a large cocktail party with ...Read More
Advertisement
|
Advertisements
Other Home Furnishing Sites
|
||||||
|
|
|||||||