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Research shows preschoolers understand power of advertising
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March 2, 2010
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  • Research shows preschoolers understand power of advertising
    A recent study co-authored by researchers at the University of Wisconsin and University of Michigan reveals young children experience some of the same marketing pressures as young adults and truly do understand the power of branding and advertising. more » » » 
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  • Mom Talk Radio host Maria Bailey is keynote speaker at ABC event
    Marketing-to-moms expert, Maria T. Bailey will be the keynote speaker at All Baby & Child’s Spring Educational Conference in Louisville, Ky., which runs May 3-5, 2010. more » » » 
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  • Goore’s opens Phase 2 of Young America Signature Shop
    The largest independent baby and children’s specialty store on the West Coast, Goore’s for Babies to Teens, is celebrating the opening of the second phase of its Young America Signature Shop. more » » » 
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  • Summer Infant, Kenneth Brown launch baby bedding at BRU
    Summer Infant has partnered with celebrity designer, Kenneth Brown, for two baby bedding collections at Babies R Us.  more » » » 
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  • Showrooms opening for High Point Premarket
    Furniture/Today is compiling a list of companies that will show at the upcoming High Point Premarket, set for March 15-16. more » » » 
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  • Penny Redlin starts children’s marketing firm, Insights Discovered
    Penny Redlin, a marketer for more than a decade announces the launch of Insights Discovered, a consulting company that exclusively focuses on serving the juvenile products market. more » » » 
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  • Greenguard revamps Web site
    Manufacturers with an interest in the health and sustainability marketplace now have a new online resource to turn to for information on low-emitting products and materials for indoor environments. more » » » 
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  • Author Jane Yolen releases new board books for spring
    Author Jane Yolen, who The New York Times calls a “modern day equivalent of Aesop,” is introducing three board books this spring. more » » » 
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  • Hillary Frei joins Pediped as director of marketing
    Children’s footwear maker, Pediped has appointed Hillary Frei as director of marketing. She will work to drive Pediped’s global branding efforts. more » » » 
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  • Marie VanAssendelft-Baker named Child’s Play account supervisor
    Child’s Play Communications has promoted Marie VanAssendelft-Baker to account supervisor. more » » » 
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